I
D E N T I T Y
A
logo is much more than just an element to be imprinted
upon a business card or letterhead. It is a visual signature
used to represent a company in a much broader sense
and the market that company serves. A logo should speak
to its audience, be recognizable and immediately grasped.
A successful logo needs to be versatile enough to be
used on paper, on a shirt, on the Web, or on television,
and be comprehendable at any size from business cards
to billboards. It must sum up what a company does and
show where it is going in one visualand visceralinstant.
Graphx:
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