I D E N T I T Y

A logo is much more than just an element to be imprinted upon a business card or letterhead. It is a visual signature used to represent a company in a much broader sense and the market that company serves. A logo should speak to its audience, be recognizable and immediately grasped. A successful logo needs to be versatile enough to be used on paper, on a shirt, on the Web, or on television, and be comprehendable at any size from business cards to billboards. It must sum up what a company does and show where it is going in one visual—and visceral—instant.

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ID 14: Come Hither Shimmer ID 18: PattiCake Kid, Inc ID 3: Smyth Specialty Services ID 19: Classic Kitchens & Baths ID 17: MRG ID 16: DCS Decor ID 15: Newport Seafoods Inc. ID 13: Top of the Hilton ID 12: Mofun inc. ID 11: Zebra Solutions (final) ID 10: Hilton Lobby Lounge ID 9: HIATT Construction ID 8: Elliott Bay Fish Processorss ID 7: Millennium Amusements ID 6: GameFactory ID 5: Dunn + Hobbes, LLC ID 4: Dan's Belltown Grocers ID 2: Central Upholstery ID 1: Zebra Solutions (comp)

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