I D E N T I T Y

A logo is much more than just an element to be imprinted upon a business card or letterhead. It is a visual signature used to represent a company in a much broader sense and the market that company serves. A logo should speak to its audience, be recognizable and immediately grasped. A successful logo needs to be versatile enough to be used on paper, on a shirt, on the Web, or on television, and be comprehendable at any size from business cards to billboards. It must sum up what a company does and show where it is going in one visual—and visceral—instant.

Graphx: Your Design Inspiration.

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